March 31, 2016
Does Your Online Presence Convey Trust?
Rachel Botsman recently wrote about The Changing Rules of Trust in the Digital Age and concludes with the supposition that the business disruption taking place today is about the shift towards trusting individuals rather than institutions.
And Jayson Demers, a year ago, wrote a content-rich article about the 11 Simple Techniques for Gaining Customers’ Trust Online, and he leads with the statement “It’s becoming increasingly difficult to get people to trust your website . . .” and goes on to describe the value of these 11 Online trust-building techniques:
March 31, 2016
Top 5 Postcards Ideas that Generate Exceptional Real Estate Seller Leads – Part 2
Here are the TOP 5 postcards ideas to generate real estate seller leads. These are the BEST postcards ideas we’ve tested out of over 2.5 million postcards mailed by our clients.
This is the second of a two-part blog on this topic. Read More
March 29, 2016
Top 5 Postcards Ideas that Generate Exceptional Seller Leads (Part 1)
Here are the TOP 5 real estate postcards ideas to generate exceptional seller leads. These are the BEST real estate postcards ideas we’ve tested out of over 2.5 million postcards mailed by our clients.
These 5 postcards ideas can be grouped into two groups of postcards : long term postcards and short term postcards.
March 27, 2016
8 Tips to Build a Successful Real Estate Elevator Pitch
An elevator pitch originally was a way to have a couple of sentences to say to a potential customer that you happen to meet. It needs to be delivered in a casual, socially acceptable way that introduces you and your company in the natural context of a conversation.
March 23, 2016
The Significance of a Brand Identity That The Pros Know
Of course, the product or service you provide is important, but the decision to buy is based primarily upon the person that is selling it. Transactions really are based on relationships. People do business with other people that they know, like and trust. A personal brand is exactly that. It means you are well known in the community as an expert in your field and as someone that works from a high level of integrity and skill, and you are liked and appreciated by your clients.
March 21, 2016
10 Tips to Get Your Business Back on Track
No matter what business you have or how long you have been doing it, sometimes a refresher on the basics can get us back on track. If you’re having difficulty converting prospects, here are 10 tips that can give you a leg up:
March 19, 2016
What Customers and Prospects Wish You Knew About Them
This list was compiled by Sonia Simone back in 2010. It’s still brilliant. Thank You Sonia.
March 17, 2016
Secrets For Getting More Listings That Even The Top Producers Don’t Know
No matter what the market conditions are, real estate transactions are always occurring. In a seller’s market, which is in full swing today, real estate demand is way up and inventory is way down. In this environment, houses sell quickly, often at full asking price or over, and there are usually multiple bids; your basic law of supply and demand. This environment levels the playing field between experienced and inexperienced realtors.
Listings are just about guaranteed paychecks if you can get them. The key is to find prospects when they are thinking of selling, but BEFORE they contact an agent for help.
March 15, 2016
Real Estate Postcards Ideas That Get Seller Leads (Part 2)
After $1.3 million spent mailing various real estate postcards ideas, I found 3 BEST real estate postcards ideas that generate the most seller leads. So let’s talk about them…
This is the second of a two blog series.
In my previous blog about real estate postcards, I covered several of the key real estate postcards ideas you need to do to get seller leads.
Today, I want to continue and wrap up those thoughts.