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    5 Cost-Effective Ways to Get Your Message Out There

    June 26, 2016

June 26, 2016

5 Cost-Effective Ways to Get Your Message Out There

The ultimate aim of marketing is to get your message across to as many people in your target demographic as possible. And this can be a tricky as well as costly procedure in most cases. More often than not, we hear of brilliant marketing campaigns that cost ridiculous amounts and yet sometimes, they fail to achieve their set targets. This is a major setback to any business, irrespective of size.

Real estate, just like any other business, benefits from a good marketing strategy. However, similar to any other business, marketing can get needlessly expensive for real estate agents, bringing up the overall costs of business itself.

Fortunately there are several cost-effective ways to market your services as a real estate agent. Listed below are 4 of those ways that ensure business costs stay low while income becomes higher.

Social Media Marketing

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Probably the most popular marketing platform today is social media. With several options to choose from, this is the single most cost-effective and noticeable way to market yourself or your services. If you are a real estate agent, it is a good idea to approach the target demographic specifically on social media, i.e. the people within your estate territory.

Social media marketing also has the added advantage of having your message spread by the users themselves, saving a lot of effort on the real estate agent’s part.

One thing to note regarding social media marketing is the level of competition that continues to grow. The marketing message therefore needs to be effective enough to stand out in the crowd.

Client Referrals

Another virtually free method to market your services is through referrals. Word of mouth is an extremely powerful and effective way to have your message spread from person to person without much effort on your part. The factor of mutual trust between satisfied client and someone they know is greater than what the agent might have with the latter, which in turn ensures a greater level of interest in your services on their part.

It is important however, to initially have a number of satisfied clients in order to have sufficient referrals.

Service/Product Discounts

Offering discounts and incentives to prospect clients is another relatively cost-less way to market the business. Such incentives and discounts usually end up generating referrals which, as discussed above, are an extremely valuable way to spread the message. More people are drawn in through discounts and the idea of a better deal than the competition.

Once a client is sufficiently satisfied, there is greater scope for the full price to be demanded in the future.

Guerrilla Marketing

The single most creative and exciting of all marketing techniques, guerilla marketing can be incredibly effective when implemented correctly. The increased visibility and eye-catching design is almost irresistible to just about anyone. Ideal for getting a conversation going and generating qualified prospects, guerilla advertising should definitely be adopted by real estate agents as a cost effective yet highly interesting way to attract attention.

Smarter Listing Leads Marketing

Listing Grabber helps you find real estate seller leads before they go on the market. Unlike real estate lead generation companies, Listing Grabber integrates proven direct response marketing with proprietary “stealth technology,” enabling you to identify motivated sellers months before they list. Knowing who is planning to sell gives you the competitive edge to get listings before other agents even know about them. Our track record of finding motivated home seller leads who list has been so successful we guarantee your results or money back!

Listing Grabber
Listing Grabber helps you find prime real estate seller leads before they go on the market. Unlike real estate lead generation companies, Listing Grabber integrates proven direct response marketing with proprietary “stealth technology,” enabling you to identify motivated sellers months before they list.
Listing Grabber
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