April 8, 2016
A Compelling Linkedin Profile for Entrepreneurs and Other Employed People
The key to a compelling LinkedIn profile for entrepreneurs and employed people is having a clear purpose. What exactly do you want LinkedIn to do for you?
There are a variety of things it can do but given its high rate of return in the prospecting arena, I contend that its highest and best use for employed people is as a proactive prospecting tool. Finding and meeting new prospects with LinkedIn can be remarkably efficient and effective.
March 25, 2016
Building Trust Online With New Real Estate Prospects
Real estate prospects want to trust their real estate agent. And a large part of this trust-determining process has been the counsel of friends and family, and a face to face meeting.
But today, there is more to this process. Today, the internet provides prospective real estate clients a wealth of facts and figures about any real estate agent, including those who are barely visible.
January 15, 2016
The “Just Right” LinkedIn Profile for Real Estate Agents
When a prospective customer finds you on LinkedIn, what is likely to happen next?
There are 4 types of LinkedIn profiles:
 The profile with little or no information.
 The profile with way too much information.
 The profile with the same information as every other real estate agent.
 The profile that reveals an interesting person who knows real estate and has done some other interesting things too.