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    A THREE Sentence Introduction

    May 11, 2016

May 11, 2016

A THREE Sentence Introduction

Fill in the blanks and your elevator pitch (business introduction) is ready and easy to remember, by you and your audience.

  • I am a ____________________________(your occupation)
  • I work with _________________________(your best client niche)
  • To achieve _________________________(a desired result)
As example:

Easy, right? For some, sometimes.

The objective is to be succinct. Convey what you do; be memorable and a little different than others in the same line of work.

We want to avoid being “ordinary”, such as;

This is “too big of a net”. In an effort to appeal to everybody, we appeal to nobody.

Each of these three sentences offers an opportunity to be bold and unique. Each sentence can and should be dressed up!

I’m…….
  • A Seller’s agent
  • A Buyer’s agent
  • The top listing agent in the ______ neighborhood
  • An effective real estate negotiator
  • A former real estate appraiser turned real estate agent
I work with…….
  • First time home buyers
  • Sellers (or buyers) of
    • Luxury properties
    • Waterfront properties
    • Condominiums
    • A particular neighborhood
  • Investment properties
  • Commercial properties
  • Self-employed people and entrepreneurs
  • Business owners and their employees
  • Nurses & Doctors — having been one in the past, I understand their crazy schedules and . . .

This sentence describes your ideal clients. The more clearly (meaning specific and smaller) you can define it, the better other people will understand and remember. And these are the people you want to be introduced to.

To achieve . . .
  • Ownership of their dream home
  • A swift and pain free selling of their . . .
    • Use some image-building adjectives and adverbs
  • Ownership of a magnificent property in a great neighborhood

This last sentence is the glorious result that you cause. This is what you do for your clients. And this is what future clients want to know about.

Spend some time on each sentence. Get others to help you to conjure up lots of words and then weed out the chaff.  Or hire a copywriter.

Experiment, and consider having several different scripts to be used at different times and places.

Before you can WOW anyone with the work you do, first you must first intrigue someone with words. These are meant to be your intriguing words, to help you to meet more of the type of prospect you want to meet.

Put your best words forward to intrigue the type of client you want.

ListingGrabber® … We find sellers before they go on the market

Steve Gatter
Steve Gatter is a LinkedIn Copywriter, Coach & Sales Strategist. He works with small business owners and teaches them, how to use LinkedIn to attract customers.
Steve Gatter
Steve Gatter

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45 Comments
  • Cady, June 22, 2016 Reply

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    • listinggrabber, June 23, 2016 Reply

      Thank you for notice. Great question. I wish it was that easy. No, we did not download this as a blog theme. We created this layout after a good bit of study and research. I thank you for your comment. We wanted to make great information to be an easy read.

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    • Steve Gatter, July 29, 2016 Reply

      Thank you. I write for solopreneurs and start-ups and have more to offer on my Linkedin profile. Please connect with me.

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    • Steve Gatter, July 29, 2016 Reply

      Thank you. Good luck with your website and please let me know when you post your blogs.

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    • Steve Gatter, July 29, 2016 Reply

      Thank you. My writing is to provide value to solopreneurs and start-ups. I have great faith that the next 10 years will be the rise of the tiny businesses and it will be wonderful. My work is on my Linkedin profile and I welcome your invitation to connect.

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    • Steve Gatter, July 29, 2016 Reply

      Thank you and yes, please feel free to share the concept. My mission is to provide strategies, to solopreneurs, to build a simple & solvent business. And I welcome invitations to connect on Linkedin.

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    • Steve Gatter, July 29, 2016 Reply

      Thank you. Yes, please feel free to share the content and I am open to connecting with y'all on Linkedin. I am the only Steve Gatter in Charlotte, NC.

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  • Steve Gatter, August 8, 2016 Reply

    Thank you. I'd be pleased to talk further. My email is steve@underdog704.com.

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    • Steve Gatter, August 16, 2016 Reply

      Beethoven used to walk around with blank music paper with him so he could write down any ideas throughout the day. I do the same with my voice memos on my smart phone. (Imagine what Beethoven would have done with a smart phone). And throughout the week I listen to these memos and start looking for headlines and lead sentences....or final sentences.

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      I'm still trying to figure it out myself and would suggest the free options until then.

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