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    Everything Real Estate Agents Need To Know About Marketing

    June 4, 2016

June 4, 2016

Everything Real Estate Agents Need To Know About Marketing

My friend Rob Slee, known far and wide as Investment Banker Man, wrote this brief primer on Marketing.May it inform and amuse.

[1] Let’s say a real estate agent sees a pretty woman at a party. He goes up to her and says, “I’m a fantastic kisser.”

That’s Direct Marketing.

[2] The real estate agent is at a party with a bunch of friends and sees a pretty woman. One of his friends goes up to her and, pointing back at his friend, says, “He’s a fantastic kisser.”

That’s Advertising.

[3] The agent sees a pretty woman at a party. He goes up to her and gets her telephone number. The next day he calls and says, “Hi, I’m a fantastic kisser.”

That’s Telemarketing.

[4] The agent sees a woman at a party; he walks up to her and pours her a drink. He then tells her about a movie she would enjoy, and says, “By the way, I’m a fantastic kisser.”

That’s Public Relations.

[5] The agent at a party sees a pretty woman. She walks up to him and says, “I hear you’re a fantastic kisser.”

That’s Brand Recognition.

[6] The agent at a party sees a pretty woman. She fancies him, but the agent talks her into going on a date with his friend instead.

That’s a Sales Rep.

[7] The agent’s friend and the women do not hit it off, so she calls the agency to complain about the introduction.

That’s Customer Service.

[8] The agent is on his way to a party when he realizes that there could be pretty women in all these houses he’s passing, so he climbs onto the roof of one situated towards the center and shouts at the top of his lungs, “I’m a fantastic kisser!”

That’s Junk Mail.

Now you know enough about marketing terminology to teach a course on it. Plus, you have something to offer at future parties.

Thanks Rob.

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Steve Gatter
Steve Gatter is a LinkedIn Copywriter, Coach & Sales Strategist. He works with small business owners and teaches them, how to use LinkedIn to attract customers.
Steve Gatter
Steve Gatter

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4 Comments
  • Marden, June 22, 2016 Reply

    Great hammer of Thor, that is powerfully helpful!


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