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    Finding Sellers Before They Come on the Market : Myth or Reality

    June 28, 2016

June 28, 2016

Finding Sellers Before They Come on the Market : Myth or Reality

This seems to be the million dollar question for any real estate agent in the business, one that has been asked repeatedly throughout recent times. With the increased competition in the tough markets of today, it has become somewhat of a Holy Grail for almost every single real estate agent and rightly so. The aim is to find the best quality sellers before other agents even know they exist and for most, it seems to be just another real estate myth.

House-symbols-means-real-estate-for-sale

The truth however, could not be any more different, especially today. The myth of finding a seller before they have even gone on the market is not only a reality, it is easy. And it can be done by anyone, regardless of how many years they have spent in the business.

There are quite literally dozens of marketing aids and tools available to the real estate agent of today but only two of those are truly effective in helping to achieve the goal. Below, we will discuss both and elaborate on how they can make the seemingly impossible task easy.

Direct Response Marketing

When you as a real estate agent, are searching for prospects who are thinking about selling a home, there is almost no better way to approach them than through Direct Response Marketing. It is simply a marketing type which produces a direct response to the marketing itself. It has proven its effectiveness time and time again and when done correctly, it guarantees the best in real estate leads.

There are 4 steps to go about this marketing technique, as given below.

Step 1: The first is obvious; to grab the attention of the prospect that is currently thinking about selling their home but has not yet put themselves on the market. This is done by having a striking headline to the message, whatever form it may be in. The headline must be strong, creative and curiosity building.

Step 2: The second step is to develop interest further, once you have the attention of your target. It is in the form of sub-headlines. Sub-headlines give some information regarding the service and build more curiosity in the subject.

Step 3: The third step is to explain some benefits and advantages of what you have to offer. It needs to be concise yet engaging.

Step 4: The final step is where the agent calls the prospect of action by prompting them to contact said agent and avail the services offered. This step should round off the previous steps perfectly, making sure that the agent definitely gets a response from the prospective seller before they list their home on a market.

Automate your Marketing (Learn more)

Spend time developing relations and selling and have Listing Grabber generate listing leads. Listing Grabber has a proven track record of success and is extremely effective in bringing the prospect to the agent before anyone else knows about them. Learn more on “How to Automate your Marketing”

 

Listing Grabber
Listing Grabber helps you find prime real estate seller leads before they go on the market. Unlike real estate lead generation companies, Listing Grabber integrates proven direct response marketing with proprietary “stealth technology,” enabling you to identify motivated sellers months before they list.
Listing Grabber
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