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    One or Many – Which One Generates 374% More Sellers?

    May 25, 2016

May 25, 2016

One or Many – Which One Generates 374% More Sellers?

If you want more sellers from your marketing, knowing this one simple fact can impact your results as much as 374%.  That’s huge when it comes to marketing for new listings.

What am I talking about?  The number of offers your make.  Let me explain.

In direct response marketing there’s a simple rule:  Only One Offer at a Time.  If you try to get prospects responding to more than one offer you’ll lose results.

Here’s a simple way to visualize this…

Let’s say Jackson, a real estate agent, has a great video about his services we wants prospects to see.  He also has a website that shares what homes are worth.  He has also been written up in local journals.  And he has a special report on selling homes he uses to generate seller leads.

So when Jackson sends a prospect an email, he includes all those links in his signature.  It may look like this:

Jackson Smith
Your neighborhood real estate specialist

  • Learn about my services : Click Here
  • Find what your home is worth :  Click Here
  • See Jackson in local write ups :  Click Here
  • Get a special report “how to sell your home for top dollar : Click Here

Get the picture?  What happens to the prospect?  Which links does the prospect respond to?

Typically, NONE.  There are too many to choose from.

Getting Better Results

However, if Jackson were to change his offer to just the most important one, he’ll get a higher response rate:

Jackson Smith
Your Neighborhood Real Estate Specialist

Get a special report “How to Sell Your Home for Top Dollar” : Click Here

 

Something dramatic happens when you limit the offer to only one.  You get MORE clicks to that one link than you get to all of the previous links combined!

Why?  Because confused prospects never respond.

When you have too many offers the prospect doesn’t know which one to select, so by default he usually selects none of them.  But if you give only ONE offer it eliminates the decision making process.  He responds to that one.

How to Use with Postcard Marketing

Real Estate Postcards Ideas that get seller leads II

So how does this relate to getting sellers through postcard marketing?

When you want sellers responding to a lead capture device of some sort, don’t confuse the offer.  Use only a single offer.

Let me show you two examples.  I think you’ll see what I mean.

Example 1: Too Many Offers

When planning to sell your home it’s important to know what your home may be worth.  Also, there are a number of things you can do to dramatically increase the value of your home so buyers gladly pay more.  And, there are things not to do.  I’ve made it easy for you to get all three.  Visit the link below to visit my website.  There you can learn what your home is worth, download a report of the most valuable repairs to be made, and download a second report on things not to do.  It’s easy … and it’s all in one spot!”

This offer, though it sounds simple and has only one call-to-action (“visit the link below”), it actually has 3 offers: find the value of your home; increase your home’s value; what not to do.

This offer will produce far fewer results than a single offer.

Example 2:  A Single Offer

When planning to sell your home it’s important to know the most valuable fix-ups you can do to dramatically increase the value of your home.  I’ve compiled a list of the top 10 fix-ups the produce the highest return in sales price.  Do these 10 fix-ups and your home will sell for a lot more money.  Visit the link below to download the report now.”

Do you see how much cleaner and less “cluttered” this offer is?

Cleaner, less cluttered, single offer — those are ingredients that get the best responses.  And that means more sellers!

Does This Work?

Stuart is a top producer, closing over 100 transactions personally each year.  While Stuart’s business primarily focuses on niche marketing, he wanted to add another income stream to his business, so he decided to pursue geographic farming.  He called ListingGrabber because he figured he needed an expert marketing firm who could identify sellersbefore they came on the market.  GREAT DECISION!  ListingGrabber helped Stuart get 6 listings in 5 months and earn $87,932 in commissions within 12 months.

An EASY Way to Get More Listings

At ListingGrabber we are marketing experts.  We pioneered the science of finding sellers before they hit the market.  We’ve conducted over 39 individual marketing tests proving what works best.  With ListingGrabber, you can outsource your marketing so you can focus on what you do best – Selling Homes!

Learn more at our website at ListingGrabber

ListingGrabber® … We find sellers before they go on the market

Listing Grabber
Listing Grabber helps you find prime real estate seller leads before they go on the market. Unlike real estate lead generation companies, Listing Grabber integrates proven direct response marketing with proprietary “stealth technology,” enabling you to identify motivated sellers months before they list.
Listing Grabber
1 Comment
  • Janet, June 22, 2016 Reply

    I like to party, not look articles up online. You made it happen.


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