• Background Image

    The Four P’S – Preparation, Pricing, Presentation and Promotion

    June 20, 2016

June 20, 2016

The Four P’S – Preparation, Pricing, Presentation and Promotion

Once a month, we at Listing Grabber provide valuable tools for our clients during a podcast with CEO, Beatty Carmichael and his guests.  We are especially proud of the support we provide and our latest audios cover what we think are the most important components of successfully listing homes and selling them in record time at the best price.  The four P’s – Preparation, Pricing, Presentation and Promotion do a great job of covering the details of the process.

Our proprietary direct mail strategies consistently provide our realtor clients with opportunities to talk and meet with homeowners that are thinking of selling Before they talk to a realtor.  How many direct mail campaigns actually result in calls from motivated sellers?  Honestly, the statistics are dismal – one half of one percent, one percent.  So 1,000 mail pieces may produce 5 to 10 random calls.

Check Your House

With Listing Grabber, you can expect results – calls from qualified sellers. Your picture is on all the materials so the homeowner gets to know you, and being branded as an expert, distinguishes you as more than “just another realtor”.  The information provided on the mail piece and the website begins the educating process which means you become a reliable source.  The seller can go to the website, email or call and in all instances, you have their contact information and can follow up for an appointment.  During the listing presentation, you will outline exactly how to prepare the house and property to look its best, how to use professional photos, videos and graphics to promote the listing, how to price the house properly and why promoting too high or too low is dangerous, and what are the best promotional techniques.

To most homeowners, this information is valuable and makes sense.  When preparation is done well, the house is priced properly, and the presentation materials are highly professional, then the promotion means that the listing represents and describes your house beautifully and buyers are attracted and want to see it.

There are many strategies that are used when realtors are looking to list properties that are inconsistent and ineffective.  Listing Grabber has taken the “let’s see what happens” out of direct mail campaigns and created a system whereby we “know what happens”.   Are you ready to get started?

Listing Grabber
Listing Grabber helps you find prime real estate seller leads before they go on the market. Unlike real estate lead generation companies, Listing Grabber integrates proven direct response marketing with proprietary “stealth technology,” enabling you to identify motivated sellers months before they list.
Listing Grabber
1 Comment

    Leave A Comment

    Leave a Reply

    Share This