• Background Image


March 31, 2016

Does Your Online Presence Convey Trust?

Rachel Botsman recently wrote about The Changing Rules of Trust in the Digital Age and concludes with the supposition that the business disruption taking place today is about the shift towards trusting individuals rather than institutions.

And Jayson Demers, a year ago, wrote a content-rich article about the 11 Simple Techniques for Gaining Customers’ Trust Online, and he leads with the statement “It’s becoming increasingly difficult to get people to trust your website . . .” and goes on to describe the value of these 11 Online trust-building techniques:

Read More

March 31, 2016

Top 5 Postcards Ideas that Generate Exceptional Real Estate Seller Leads – Part 2

Here are the TOP 5  postcards ideas to generate real estate seller leads. These are the BEST postcards ideas we’ve tested out of over 2.5 million postcards mailed by our clients.

This is the second of a two-part blog on this topic. Read More

March 29, 2016

Top 5 Postcards Ideas that Generate Exceptional Seller Leads (Part 1)

Here are the TOP 5 real estate postcards ideas to generate exceptional seller leads.  These are the BEST real estate postcards ideas we’ve tested out of over 2.5 million postcards mailed by our clients.

These 5 postcards ideas can be grouped into two groups of postcards :  long term postcards and short term postcards.

Read More

March 27, 2016

8 Tips to Build a Successful Real Estate Elevator Pitch

An elevator pitch originally was a way to have a couple of sentences to say to a potential customer that you happen to meet.  It needs to be delivered in a casual, socially acceptable way that introduces you and your company in the natural context of a conversation.

Read More

March 25, 2016

Building Trust Online With New Real Estate Prospects

Real estate prospects want to trust their real estate agent. And a large part of this trust-determining process has been the counsel of friends and family, and a face to face meeting.

But today, there is more to this process. Today, the internet provides prospective real estate clients a wealth of facts and figures about any real estate agent, including those who are barely visible.

Read More

March 23, 2016

The Significance of a Brand Identity That The Pros Know

Of course, the product or service you provide is important, but the decision to buy is based primarily upon the person that is selling it.  Transactions really are based on relationships.  People do business with other people that they know, like and trust.  A personal brand is exactly that.  It means you are well known in the community as an expert in your field and as someone that works from a high level of integrity and skill, and you are liked and appreciated by your clients.

Read More

March 21, 2016

10 Tips to Get Your Business Back on Track

No matter what business you have or how long you have been doing it, sometimes a refresher on the basics can get us back on track.  If you’re having difficulty converting prospects, here are 10 tips that can give you a leg up:

Read More

March 19, 2016

What Customers and Prospects Wish You Knew About Them

This list was compiled by Sonia Simone back in 2010. It’s still brilliant. Thank You Sonia.

Read More

March 17, 2016

Secrets For Getting More Listings That Even The Top Producers Don’t Know

No matter what the market conditions are, real estate transactions are always occurring.  In a seller’s market, which is in full swing today, real estate demand is way up and inventory is way down.  In this environment, houses sell quickly, often at full asking price or over, and there are usually multiple bids; your basic law of supply and demand.  This environment levels the playing field between experienced and inexperienced realtors.

Listings are just about guaranteed paychecks if you can get them.  The key is to find prospects when they are thinking of selling, but BEFORE they contact an agent for help.

Read More

March 15, 2016

Real Estate Postcards Ideas That Get Seller Leads (Part 2)

After $1.3 million spent mailing various real estate postcards ideas, I found 3 BEST real estate postcards ideas that generate the most seller leads.  So let’s talk about them…

This is the second of a two blog series.

In my previous blog about real estate postcards, I covered several of the key real estate postcards ideas you need to do to get seller leads.

Today, I want to continue and wrap up those thoughts.

Read More