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April 27, 2016

How to Get Real Estate Listings Really Fast – Part 2

As we discussed in our last blog, getting real estate listings fast is always one of the biggest challenges that real estate agents encounter.  We’ve already discussed the first way to get real estate listings fast – send direct response postcards – now let’s discuss the second.

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April 26, 2016

How Do Real Estate Agents Get Leads? (Continued)

In my previous blog, I shared there are two types of leads that real estate agents get: suspect leads and prospect leads.  Here is the difference between the two.

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April 22, 2016

How Do Real Estate Agents Get Leads?

The #1 priority of a real estate agent is to generate leads.  If you do not generate leads you are out of business.  This is critical to the livelihood of a real estate agent.  If you don’t know how to generate leads you are going to have a really tough time making money.

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April 21, 2016

Finding Expired Listings Leads (Continued)

How do you get expired listings leads?

Most agents do not realize how easy it is to get expired listings leads.  Many will buy leads from a company, which is fine, but the reality is you can get your own expired listings leads.   So let’s talk about the different ways you can get expired listings leads and set up a structure so you can manage it effectively.

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April 20, 2016

How to Find Expired Real Estate Listings

This is a great topic to discuss and I love the subject because there is so much money to be made on focusing on expired listings.  Here is something most people don’t realized.  If you are focusing on expired listings, then chances are you are one of two or three types of agents. You might be a brand new agent and are being advised to focus on expired listings first.  You might be a mid-level agent and want to push your business to the next level and by adding expired real estate listings you can get more listings.  Or, you could be like a friend of mine, one of our clients, who focuses on expired listings as part of his overall business process.  He makes a few hundred thousand a year on expired listings alone.

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April 19, 2016

5 Steps to Getting Listings in a Cold Market

With buyers benefiting from low interest rates, the demand for residential real estate has been very strong in the past few years, motivating homeowners to cash out and list their home for sale. If you had to choose which end of the transaction to be on, listing properties has a clear advantage over working with buyers since inventory is so low.

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April 18, 2016

Real Estate Postcard Ideas That Work

Unless you have tested thousands, hundreds of thousands or even millions of postcards (like I have) you really do not understand what real estate postcard ideas work and what ideas do not.  Let’s start with the premise that regardless of the purpose of your real estate postcard idea, whether you are just trying to brand yourself or whether you or trying to find buyers or sellers, there are a couple of different element that work and a couple that consistently bomb.

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April 17, 2016

3 1/2 Reasons For Real Estate Agents to Improve Their Online Presence

  1. In 2013, Millennials were 31% of all Real Estate Buyers
  2. In 2014, Millennials were 32% of all real estate buyers
  3. What percentage do you think the Millennials might be in 2015 and the years ahead?

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April 16, 2016

Buying Real Estate Leads

Buy real estate leads with caution!  Be careful because not all leads are the same.  Not only are they not all the same but you must also have a successful process to follow up with them.  I’m going to share some things about buying real estate leads in this blog, but first I want to share one of my big pet peeves.

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April 15, 2016

Facts Tell, Stories Sell & Questions Engage – But It’s Your Why That Gets ATTENTION

Ever been to a networking meeting where each attendee is given 30 seconds to explain what they do?  It is often called the “elevator speech” or the “30 second pitch”.   Most often, you will hear things like this:

I’m a realtor with Top Notch Real Estate and I am licensed in North and South Carolina.  I represent the buyer and the seller. Currently there is low inventory in Charlotte and houses are selling fast, so now is a good time to sell your house.

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