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June 14, 2016

Grabbing Top Listings for Top Profit : A Real Estate Treatise

Making good profit as a real estate agent can be tricky in today’s highly competitive markets. Gone are the days of old-school scouting systems when estate agents used to venture out on their own and manually find homeowners looking to sell their property. In this day and age, when simply a real estate agent’s marketing strategy can either make or break them as a business, having the right approach to being a real estate agent is of perennial importance. Read More

June 12, 2016

3 STEPS to Mastering Geographic Farming

If there was a way that you could identify people that are thinking of selling BEFORE they list their house, what would be the impact on your earnings? Hear it from our clients:

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June 10, 2016

Cutting Edge Marketing For Getting Motivated Sales Listing

Hunting for value in the market place is a common goal for all, regardless of the nature, design or location of the market. The market is constantly seeking for increased value and efficiency. As humans, this value driven energy of the market continuously drives us to look for more and more value and more efficiency. Read More

June 8, 2016

A Neighbor Knows Someone That’s Thinking of Selling – What’s Your Next Move?

Just this morning, I heard another “buyer’s agent” talk about how many people want to buy houses but they can’t find anything.  She referred to the “seller’s agent” on her team that sends out hundreds of postcards to various neighborhoods, hoping that someone who is thinking of selling will call.

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June 6, 2016

7 Tools for Building Genuine and Beneficial Business Connections

For most small business owners, face to face networking is an essential part of our job. Every week we meet interesting new people, but everyone is busy and keeping up with the leads is a challenge. So how do we get from the meet and greet exchange of business cards to meaningful relationships?

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June 4, 2016

Everything Real Estate Agents Need To Know About Marketing

My friend Rob Slee, known far and wide as Investment Banker Man, wrote this brief primer on Marketing.May it inform and amuse.

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June 2, 2016

Can You Be Trusted?

At your next sales meeting, pose the above question as a point for discussion and gather up the answers and insights. From just such a meeting, we came up with these insights. Please share yours.

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May 31, 2016

Jumbo vs Regular – Which Gets More Sellers?

The answer might surprise you. We’ve tested it and it surprised us! Here’s the story.

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May 29, 2016

Picking the Right Farm

Postcard Marketing Doesn’t Work – Unless You Do It Right.

Here’s what we’ve found: just because you mail postcards doesn’t mean you’ll get listings and make money.

Why not?

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May 27, 2016

Frequency vs Reach – Why One Gets More Sellers

More or Less – Which Gets More Sellers?

This is an age-old question in postcard marketing.  Which gets you more listings — mailing to more homes fewer times, or to fewer homes more times?
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