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April 8, 2016

A Compelling Linkedin Profile for Entrepreneurs and Other Employed People

The key to a compelling LinkedIn profile for entrepreneurs and employed people is having a clear purpose. What exactly do you want LinkedIn to do for you?

There are a variety of things it can do but given its high rate of return in the prospecting arena, I contend that its highest and best use for employed people is as a proactive prospecting tool. Finding and meeting new prospects with LinkedIn can be remarkably efficient and effective.

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March 25, 2016

Building Trust Online With New Real Estate Prospects

Real estate prospects want to trust their real estate agent. And a large part of this trust-determining process has been the counsel of friends and family, and a face to face meeting.

But today, there is more to this process. Today, the internet provides prospective real estate clients a wealth of facts and figures about any real estate agent, including those who are barely visible.

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January 15, 2016

The “Just Right” LinkedIn Profile for Real Estate Agents

Right LInkedin Profile for You

Is Your Linkedin Profile Optimized for Customers?

When a prospective customer finds you on LinkedIn, what is likely to happen next?
There are 4 types of LinkedIn profiles:

[1] The profile with little or no information.

[2] The profile with way too much information.

[3] The profile with the same information as every other real estate agent.

[4] The profile that reveals an interesting person who knows real estate and has done some other interesting things too.

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