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    Stand Out From The Realtor Crowd

    January 15, 2016

January 15, 2016

Stand Out From The Realtor Crowd

Stand Out From The Realtor Crowd

Stand Out From The Realtor Crowd and Get Hired

Here in Charlotte, NC, I’m told there are over 8,800 real estate agents. How many are in your service area?

And all agents are selling the same product at pretty much the same price, right?
And so, what does it take for a real estate agent to get a prospect’s attention and get hired?

I shared this challenge at a recent forum of small business owners and was intrigued with these following six suggestions:

  • Have a “plus one” online presence
  • Be first in line
  • Be the top gun in a specific neighborhood
  • Be proactive
  • Get professional lead-generating help
  • Ask for the business

Each one of these has a longer story of course, but for this brief, I’ll elaborate just a bit.

[1] Have a “Plus One” online presence
Wherever your personal profile might be – on a website, a blog, LinkedIn, Facebook, Google and so on – point out the one thing that differentiates you from the mob.

Every real estate agent says they provide great customer service and knows the market and has experience and so on and on and on.  As do you. And you need to say these things but, what have been the uniquely awesome things, no matter how minor, you have done to be of extra-special service. These are the “plus one” things you’ve done. Tell us.

[2] Be first in line
For the most part, buyers, when they are ready to proceed, will choose the first option that comes before them because, they want to “get it done”.

When a human being decides that they are ready to decide, they are also ready to get it over with and will want to get started as soon as possible.

Do whatever you can to be the first agent they speak with.

[3] Be the top gun in one specific neighborhood
The residents of a neighborhood pay attention to the houses being bought and sold. They often talk among themselves and they also notice whose signs are most often visible.

The agent who is most often connected with houses that sell in the neighborhood must know how to sell houses in the neighborhood. They appear to be a specialist — at selling houses in the neighborhood.

[4] Be proactive
Select some kind of a niche and start building a network of connections with whom you stay in touch. A neighborhood is a perfect example. You can also select a particular type of person, like nurses, or pastors, or insurance agents.

Remember that it’s not just these people but the people they know. And the objective is for you to become known among these circles.

[5] Get professional lead-generating help
Real estate is a crowded and noisy market. Getting noticed takes a repetitive and continuous effort. Get some professional help – a service provider that can do something to continuously get your name in front of prospective customers.

This is one of those tasks that should be outsourced. Its demands are too great for a solopreneur to do. You have too many other things going on and the continuity will be lost. Hire a service to keep your name in front of your prospects

[6] Ask for the business
When you do have the opportunity to meet with a prospect, know how to present your service and price. And ask for the business.

Most of the time real estate customers are ready to start, and finish, as soon as possible.

It’s a crowded and noisy market out there. Trying to be heard above the din is a tall order.

ListingGrabber® … We find sellers before they go on the market

Steve Gatter
Steve Gatter is a LinkedIn Copywriter, Coach & Sales Strategist. He works with small business owners and teaches them, how to use LinkedIn to attract customers.
Steve Gatter
Steve Gatter

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  • Taron, March 30, 2016 Reply

    It's a plsrueae to find someone who can identify the issues so clearly

    • Bobby, June 22, 2016 Reply

      Well I guess I don't have to spend the weekend figuring this one out!

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